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售價:1292  |
詳細資料ISBN：9781292056586 叢書系列：公共關係 規格：平裝 / 624頁 / 普通級/ 單色印刷 / 11版 出版地：台灣 內容簡介 1.OFFERS A HOW-TO APPROACH - THIS EDITION GIVES STUDENTS THE TOOLS TO FIGURE OUT STRATEGIES AND TACTICS. IT TEACHES THEM TO DO AN ENTIRE PROGRAM PLAN IN PART 2, BUT ALSO FOLLOWS UP WITH PART 4 CONTAINING CHAPTERS ON SUCH TACTICS AS HOW TO DEVELOP A WEBSITE, WRITE AN ONLINE NEWS RELEASE, WRITE A RADIO AND TV PUBLIC SERVICE ANNOUNCEMENT, ORGANIZE A NEWS CONFERENCE, PREPARE CLIENTS FOR MEDIA INTERVIEWS, PLAN BANQUETS, AND ORGANIZE PROMOTIONAL EVENTS. 2.PROVIDES “ON THE JOB” INFORMATION -ON THE JOB BOXES PROVIDE INSIGHT INTO THE PROFESSION. TYPES OF ON THE JOB BOXES INCLUDE A MULTICULTURAL WORLD, INSIGHTS, AND ETHICS. 3.OFFERS CASE STUDIES - PR CASEBOOKS FOCUS ON TODAY’S ISSUES AND CURRENT CONTROVERSIES. THEY EXAMINE THE PUBLIC RELATIONS CAMPAIGNS OF WELL-KNOWN COMPANIES, INSTITUTIONS, AND INDIVIDUALS TO MANAGE COMPETITION, CONFLICT, AND CRISIS. NEW CASE STUDIES IN THIS EDITION INCLUDE THE FIFTY SHADES OF TRAVEL PROMOTION AS WELL AS CASE STUDIES ABOUT 7-ELEVEN AND IBM. 4.FOCUSES ON ETHICS AND MULTICULTURALISM - FEATURES ON REAL-LIFE SITUATIONS ASK READERS TO DECIDE WHAT IS MORALLY AND PROFESSIONALLY CORRECT IN A PARTICULAR SITUATION. THIS EDITION, UNLIKE OTHER TEXTS, DEVOTES AN ENTIRE CHAPTER TO HOW TO UNDERSTAND AND COMMUNICATE WITH DIVERSE, MULTICULTURAL AUDIENCES WHETHER IT BE HISPANICS, THE LGBT COMMUNITY, OR MUSLIMS. |
| 搜尋參考資料: 1. ... Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today.
Public Relations: Strategies and Tactics ... and tactics of today’s public relations practice ... persuasion, campaign research, and public opinion. Public Relations: Strategies and Tactics, 11/E ... Public Relations: Strategies and Tactics ... Public Relations, Public Relations Writing & Media Tactics, and Public ... www.amazon.com/Public-Relations-Strategies-Tactics-11-ebook/dp/B00... Amazon Public Relations: Strategies and Tactics, 11/e. Public Relations: Strategies and Tactics, 11/e (Kindle Edition) https://books.google.com.tr/books/about/Public_Relations.html?hl=...
"Public Relations: Strategies and Tactics," Study Edition 7/e Dennis L. Wilcox, San Jose State University Glen T. Cameron, ... Public Relations：Strategies and Tactics (GE) 11,e |
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